Cereal Foods used its debut at CRS to put forward a unique proposition to retailers and consumers.
It was launching a new bagged snack called Baffles which, as the name suggests, needed a bit of explaining. The four-strong range is headed by three hi-grain' variants ­ Caramel, Cheesy and Paprika ­ which are 25g offerings of mixed cereals in flavoured clusters. A rice chocolate variant completes the line-up weighing in at 35g. All the snacks have an rsp of 39p.
Commercial director Alan Taylor said: "This is different to anything on the market and has the advantage of being a healthy snack."