What's on TV, the biggest circulation news stand title, is to be the official magazine and party sponsor of ITV's British Soap Awards 2002, for the fourth successive year. And, for the first time since the partnership with Carlton was formed in 1999, the magazine will have two on-air named awards ­ the What's on TV magazine awards for Sexiest Male and Sexiest Female. The British Soap Awards was the highest-rating entertainment show on TV last year. As sole sponsor of the after-show party, the magazine will also have exclusive rights to all party photographs, which will appear in the magazine, on sale May 28. The party, complete with What's on TV branding, will also be televised on ITV2. Jemima Ransome, marketing director, IPC tx, says: "What's On TV readers love soaps and can't wait to read about the latest twists and turns in their favourite shows. The Soap Awards cement What's On TV's position as the best weekly TV magazine for soap news and gossip, celebrating the juiciest plotlines and congratulating the stars that make soaps such compelling entertainment." {{CTN }}