According to Baroness Wilcox, head of the National Consumer Federation, that's what single issue groups do. And that's why so many social issues get built into their scripts ­ as many as eight in some episodes. Her advice to the industry is simple: try to get GMOs debated in the corner shop on Corrie. The comments ­ tongue-in-cheek I think ­ came at this week's City Food Lecture where former MAFF minister David Curry revealed he was a member of a persecuted minority ­ as he wanted to buy GM foods. "Every time I go into a supermarket I have to run the gauntlet of the organic section to buy my foods," the MP announced. "If one is not careful, you can buy organics by accident." Unilever chairman Niall FitzGerald came out in favour of both GMOs and organics during his lecture this week. However, at the outset he warned that recent research proved that if a speech was too long, 70% of the audience would switch off and engage in what he termed "mild sexual fantasies". As he had been asked to talk for 40 minutes, FitzGerald said he was delighted to be giving so many of us such pleasure. One of the guests was Princess Anne who ­ I am relieved to say ­ told the assembled throng that she thought FitzGerald's speech had flown by and surely lasted no more than 10 minutes. I am not telling you what I thought... {{COUNTERPOINT }}