Leading soft drinks makers have signed up to a sustainability strategy to improve the industry's environmental performance.

The objectives of the strategy, unveiled by the British Soft Drinks Association, focus on the four areas of climate change, waste and packaging, water and transport.

“This strategy highlights the importance the soft drinks industry places on its environmental responsibilities and shows our commitment to building on, and further improving our environmental performance,” said Paul Moody, BSDA president and CEO of Britvic.

“By working collectively as an industry, and with the support of national and local government, we believe we can make a significant and positive impact on the environment.”