Champagne house Laurent-Perrier has unveiled new imagery for the brand for use in its advertising and promotional activity.
Designs for the third best-selling Champagne by value reinforce its link with style and nature, and a strapline of ‘Terre de Champagne’ depicts the colour of the soil in the region.
Images inspired by nature’s “innate style” include a tulip to represent Laurent-Perrier Brut Non-Vintage, a seashell for Ultra Brut and a butterfly for the soon-to-be-released vintage 1996.
The imagery will be used on packaging and in ad campaigns from the end of the year, offering strong opportunity to strengthen the brand franchise, said David Hesketh, MD of Laurent-Perrier UK.