?"The key trend in the vegetarian category is that consumers are moving away from faddy diets. Instead they are seeing meat-free products as healthy options to be incorporated into their eating repertoire. The challenge is to satisfy the tastes of meat-eaters. We expect the relaunch to revitalise the Linda McCartney brand, boosting brand and category growth by reinvigorating consumer interest in the market."

Ken Reed Commercial controller, Hain Celestial

?"Customers need to be reminded perhaps that it is not just the absence of meat that makes vegetarian options more healthy, it is also, potentially, the presence of lots of veg and pulses in a meal. The future of the category is very bright but only if it can capitalise on demi-veg consumer demand for healthy eating."

Belinda Mitchell Co-founder, Simply Organic

?"Meat-eaters as well as vegetarians have welcomed Cranks' 'Eat good, feel good!' way of thinking and enjoyed our innovative flavour combinations. Whoever would have thought that Argi Bhaji (our onion bhaji salad sandwich) would be Cranks' bestseller. Meat-eaters choose this sandwich not because it is vegetarian but because they fancy it."

Ben Johnson Marketing director, The Grocery Company

?"Vegetarianism on grounds of health remains a strong driver but we are also seeing more interest from an environmental and ethical base. Redwood has the highest rating as an ethical producer according to the Good Shopping Guide."

Keith Scott MD, Redwood Wholefood Company