A major conference on the challenges facing British farmers is being hosted by the South of England Agricultural Society on February 21. Entitled Welcome to the Marketplace,' the conference features speakers from across the food chain including representatives from the National Farmers' Union, Safeway, and the editor of The Grocer, Clive Beddall. The conference will be held at the South of England Centre, Ardingly, West Sussex. Sponsors include Lloyds TSB Agriculture and The Grocer. South of England Centre chairman Carola Godman Law said: "I hope advantage will be taken of this opportunity to send a powerful message to Whitehall." {{NEWS }}