The results of a survey to improve Spanish strawberry growers' returns on the export market are being considered.
Freshuelva, the Spanish strawberry organisation, is investigating the outcome of the report, which was backed by the regional government.
Despite being one of the largest production areas in Spain, the industry has suffered substantial losses over the last two months due to poor weather and lacks labour.
Recommendations include establishing closer links with European retailers by setting up direct sales offices in Europe, although how this would be paid for is unclear.