InterContinental Brands is thinking big for its new Savanna premium packaged spirit following a successful test market at the end of last year. It is planning a TV campaign on Sky starting in June, supported by press ads. Joint managing director Paul Burton said: "It won listings in Booker and Batleys and sales have exceeded our expectations. A number of the major multiples are also expressing interest." The brand is a mix of schnapps, sparkling water and fruit flavours and the 275ml bottles retail at 99p. The range comprises Apple, Ice Blue, Lime, Orange, Peach, Raspberry and Strawberry. {{DRINKS }}