Kraft is creating limited edition packs of its Terry's Chocolate Orange and Toblerone for Valentine's Day 2007.
Packs of its Chocolate Orange will feature a heart shape for the first time, instead of the traditional orange, while Toblerone will reappear in removable sleeves with the message 'To my Love', 'I love You' or 'Lover Boy'.
Sarah Petts, channel and communications manager, said the bespoke packaging would reinforce the relevance of Kraft's confectionery brands outside the Easter and Christmas periods.
"Confectionery is still a traditional and romantic gift for Valentine's Day, with many consumers giving it as a top-up gift. It is the first time Kraft Foods has launched a limited edition version of the ball for Valentine's Day."
For Easter it is bringing back its Terry's Chocolate Orange Segsations egg and its Toblerone One by One egg, as well as its bagged Terry's Chocolate Orange Mini Eggs.