The retailer of a specialist whisky shop on the west coast of Scotland is behind the launch of a new liqueur that he hopes will challenge the big brands for space instore this Christmas.
The Loch Fyne Scotch Whisky Liqueur is a 40% abv drink containing 12-year-old blends, packaged in a 70cl decanter with an rsp of £28.90.
It was created by Richard Joynson, proprietor of Loch Fyne Whiskies shop and international mail order service in Inverary, which has grown since launch in 1996 to become a highly-regarded specialist whisky merchant.
Loch Fyne Scotch Whisky Liqueur is described as having notes of ‘spicy orange cake and a tiny whiff of log fires’, which can be drunk straight or mixed with coffee or whisky.
Aimed at drinkers seeking a sophisticated alternative to cloying liqueurs, the company is in discussions with specialist and multiple retailers.