The cover price of Sport First's Friday and Sunday editions has increased from 70p to £1. The increases, which came into effect from August 12 and August 17, give a 26% retail margin on every copy. The 43% price increase ties in with a radio promotional campaign on Virgin, Capital Gold, Fusion and Stadium Radio and has been devised to increase awareness of the title and push sales. The title is distributed by MGN. {{CTN }}