Store: Strand Road, Londonderry
Time taken in store: 48mins
Time taken at checkout: 3mins
Number of items: 24
Price paid for 24 products: £46.49


Long’s Supermarkets’ store in Strand Road, Londonderry - one of a chain of six stores in the north-west of the province - has an offer that specifically targets its local community, many of whom are elderly.

The company, ranked 42 in The Grocer Top 50 list of independent grocery chains, appears to focus on key grocery lines and does not have any own label products.

As a result a true comparison with the major multiples’ availability for The Grocer 33 basket was not possible.

However, our mystery shopper was able to pick up 24 broadly comparable items and came away with the impression that the store was an excellent community store.

It contains a Post Office which helps to drive footfall, important considering the proximity of the nearest Sainsbury, which is just across the road. Long’s also has a newly refurbished and well stocked off-licence.

The store was clean and tidy, well-stocked and free of stacking trolleys and the staff were all generally helpful and friendly.