Wiltshire-based dairy company Highgrove Foods has given its Gold Top brand a spring makeover to introduce Light and Organic variants.
The producer said semi-skimmed Gold Top Light aimed to attract younger consumers who said they wanted to buy into milk from Jersey and Guernsey cows but were concerned about high fat content.
Gold Top Organic, meanwhile, aims to capitalise on the growing organic milk sector.
Highgrove is also rolling out new labelling across the whole Gold Top range with a long-lashed Jersey cow called Harriet set to feature on all Gold Top products including butter and cream.
Highgrove MD Keith Collins said: "We believe these two new entrants will increase even further the growing market for Jersey and Guernsey milk."