Highland Spring is to flex more marketing muscle with a sponsorship deal covering next year's 'A' International rugby series.
The competition, which kicks off in February 2003 and mirrors the Six Nations championship, features the reserve teams of England, Scotland, Ireland, Wales, France and Italy.
The mineral water's branding will feature around the grounds where the games are being played.
Rugby joins motor sport, British super bikes, golf, athletic and snooker in the list of Highland Spring's sporting sponsorship commitments.