Soft drinks manufacturer Calypso is claiming a UK first by introducing Spring Water Ice Cubes to the grocery trade. Made with Abenbury Spring Water, the cubes are available in 1kg, 2kg and 4kg bags. Marketing director Richard Cooke said that the cubes were a natural extension of the company's range. "It seems strange that people buy bottled mineral water for its purity and goodness but then are quite prepared to add ordinary ice cubes to it," he added. {{MARKETING - P&P }}