French brandy St Rémy has been given a facelift to recruit new drinkers to the brand.
The new St Rémy Napoleon pack has been designed to appeal to existing consumers, as well as to new ones, while still reflecting the brand’s history, which dates back to 1886.
The iconic bottle shape remains but the traditional frosted bottle has been replaced by a more modern polished version.
St Rémy has seen its sales double since it joined the Maxxium portfolio in the UK in 2003.
Barbara Annis, Maxxium UK brand manager for St Rémy, said: “We have retained the best of the brand’s heritage, whilst boosting its relevance today with a cleaner, more contemporary look, which is still unmistakeably St Rémy.”
The new pack, which is listed in Tesco, Asda, Sainsbury, Morrisons and Safeway, is available from this month.