Glenfiddich’s globetrotting stag is coming back to TV screens in a pre-Christmas £1.5m push for the malt whisky.

Breaking next month, last year’s ‘Stag on the Street’ campaign will return with a new end line. Although the creatives, which feature the stag in contemporary settings such as a town centre, are unchanged, the line ‘Independently minded, independently made’ has been added to encourage “thirtysomething males to reappraise the brand”.

The message is being supported with a press campaign running in men’s lifestyle magazines until January. Outdoor posters are also part of the push and will appear at selected sites until next April.