Companies that don’t get to grips with radio frequency identification technology risk being left behind, young managers polled for our reader panel have claimed.
Although standards were still being finalised and tags were expensive, retailers that didn’t get involved in early trials would suffer, said one member. “If RFID does take off, those who have been involved from the start will have a clear advantage over everyone else, who will inevitably be playing catch-up.”
Almost half of those polled were either involved in a trial or planning one in the next 12 months.
However, 54% of those questioned said that creating a business case remained difficult, with issues ranging from systems integration and the cost of tags and readers to their ability to utilise all the extra data that RFID would bring. “With automated systems currently in most manufacturers’ distribution systems,” said one member, “I cannot yet see a sound business case for them with RFID.”