Supermarkets must face up to their responsibilities in promoting sensible drinking, leading figures in the alcohol industry said this week. Speaking at a round-table discussion, Tim Rycroft, government affairs director for Diageo GB, said supermarkets were part of a mass middle ground that needed to get more involved in the debate.
Jack Law, director of Alcohol Focus Scotland, agreed supermarkets were one of the weakest links in the chain.
In research carried out in Glasgow, Law said it found that the majority of drink-related violent incidents on the streets were not caused by people in pubs, but from those that had bought alcohol from the off-trade.
One key figure, who refused to be named, suggested supermarkets could demonstrate responsibility by linking alcohol price promotions to food purchases. “Price offers for alcohol could only kick in once a customer has spent £50 on food, for example,” he said.