If you can't bring young consumers to the fixture, then the fixture must go to them. That's what the Food Brands Group has done with its Percol brand through its tie in with the National Union of Students. The company is about to launch its own coffee kiosks in universities enabling students to sample the coffee bar culture. It claims NUS chose Percol because of its premium and ethical fair trade products. Specially designed red and black liveried coffee bars will serve fair trade organic and conservation ground coffee including shade grown and bird friendly varieties. Freshly prepared filter, espresso and cappuccino will be on sale around the clock. The trial begins at Liverpool's Guildhall University in October. {{FOCUS SPECIALS }}