CadburyTreborBassett (CTB) is adding a Kola variant to its Refreshers range and running an extra free' promotion across its Bassett's sugar portfolio. Refreshers is 33% bigger to induce trial, and retailers get eight rolls free in each outer. They will also get extra free with Frosties, Sherbert Fountains, Dip Dabs, Fruit Salad and Black Jack chews. A CTB spokesman said perceived value was all-important to consumers in the kids' sugar sector and encouraged retailers to use its Sweet Zone display material to boost sales. {{P&P }}