Kimberly-Clark is stuffing an extra format into its Kleenex tissue portfolio with the August launch of Travelers ­ designed for use in the car or on the move. Their arrival will be supported by press advertising and instore material. The slim pack of 50 x 3-ply tissues fits into a car door pocket or glove compartment and the aperture is positioned on the edge of the box. There are two pack designs ­ red featuring a car, and blue with yellow suns. Rsp: £1.19. The company's research said 68% of tissue consumers who keep tissues in their car would buy Travelers. It predicted annual sales of £40m. {{MARKETING - P&P }}