Fevertree tonic water aims to satisfy sophisticated consumers’ desire for a good quality mixer with their premium spirits.
The new brand - produced by the Reformed Spirits Company - claims to be the only totally natural Indian tonic water made using natural ingredients of essential oils, fruit distillates and real quinine blended with carbonated Icelandic spring water. The mixer is bottled in Iceland.
Brand manager Jacob Ehrenkrona said: “Mixers have not matched the trend towards premium spirits.
“It is still common practice to serve premium vodka or gin retailing at £30, with a poor quality mixer, based on artificial additives and genetically modified ingredients, such as high fructose corn syrup.”
The newcomer, which is rolling out to both the on- and off-trade this month, will be available in a 200ml bottle, rsp: £1.20.