The new 11-strong styling range - launching next month - includes mousse, hairspray,
wax and cream products (rsp: £2.99 each). Targeting consumers who want an ‘everyday attainable style’, Sunsilk’s brand manager, Steve Kearns, claimed the range would attract new users to the styling category. It will be supported by a £7m marketing package to include TV, press and outdoor advertising.
Unilever UK Home and Personal Care has also drafted in a new look for Sunsilk’s wash and care range, which it launched in 2003.