on Target US upscale discount retailer Target plans to accelerate the roll out of its SuperTarget grocery and general merchandise format as it seeks to multiply sales fivefold over the next decade. Target vice chairman Gerald Storch says the move is part of a strategy to grow sales within the Target business from $32bn to up to $160bn over the next 10 years: "This is totally do-able. Converting Targets to SuperTargets would add $45bn to the business." Target operates 75 SuperTarget stores in 17 states. The chain was developed to give the business a grocery offering and offer one-stop shopping. "We think about it like our apparel business," said Storch. SuperTarget features an in-store bakery, deli and prepared foods department as well as Target's exclusive Archer Farms MarketSM products. There is also banking, a pharmacy, photography services, opticians and coffee bars, including Starbucks. Target is America's third largest general merchandise retailer, with revenue last year of $32.58bn and pre-tax profit of $2.54bn. The retailer positions itself as a chain for moderate-to-better income families seeking good quality value items. {{NEWS }}