Despite claims that the availability of cheap alcohol in supermarkets encourages binge drinking, only 14% of the general public blame supermarkets in any way for the phenomenon, according to an exclusive online survey for The Grocer by HI Europe.
The survey of 2007 shoppers, which took place between July 7 to 11, revealed that while 19% of people felt that supermarkets were behaving irresponsibly in offering promotional deals, 70% felt they were not, while 11% were not sure.
A whopping 86% said that either way, supermarkets were “not in any way to blame” for the nation’s alleged binge drinking problem.
However, they did expect the supermarkets to tackle the problem, 38% saying they would like to see them do more than they were at the moment to spread the responsible drinking message.