Superquinn is promising a €500,000 revamp and marketing push at one of its struggling stores - provided the 96-strong staff agree to 17 voluntary redundancies and more flexible working.

The store, in the centre of Clonmel, Co Tipperary, is under pressure from the big two of the Irish trade, Tesco and Dunnes, which operate larger, edge-of-town outlets.

They also have spacious car parks while Superquinn shoppers have to use a nearby pay-and-display car park not owned by the company.

In a bid to return the store to profitability, Select Retail Holdings, the Irish business consortium that acquired the 21-store chain almost two years ago, is offering staff a trade-off deal. "We're hopeful our plan will be supported," said Superquinn chief executive Simon Burke. "We believe it will provide the basis for the store to trade profitably."

Full and part-time staff are to vote shortly on the rescue package and the redundancy deal, which was negotiated by the unions Mandate and SIPTU.