Manufacturers of men's toiletries are ignoring older men and causing the market to decline, a Mintel report said this week. The report revealed the market fell 3% in real terms between 1995 and 2000 despite growing 17% to £585m. Younger men are more interested in personal grooming, taking up to an hour in the bathroom each day, but the number of 15-24 year olds is declining, while the 35-54 age group is growing. The majority of older men spend only 11-15 minutes on skincare. The report blames the fact that the market is dominated by a few very large brands, leaving few opportunities for product development from new entrants. It also says retailers need to change, as most men hate shopping for toiletries. One third leave it their partners and a fifth make do with whatever is already in the bathroom. {{NEWS }}