Unilever has revamped its Sure for Women toiletries range with new products, an updated "more feminine" look and improved formulations backed by a £9m marketing spend.
As part of its revamp, it has introduced a curvier can design. A Biorhythm variant joins the core deodorant range, while new Clear Pure lines up with the Crystal anti-white marks collection. The Crystal range also gets improved formulations.
Support includes TV and print ads and sampling.