A third of graduate job-seekers looking to work in retail have actively switched brand loyalty following a negative experience while applying for a job with that brand, according to research published by HR consul­tancy Reed Consulting.

The survey of 2,500 ­graduate job-seekers also indicated that 18% of those in retail had turned down a job offer because they had been put off by a company's behaviour during the recruitment process.

The top complaints were: not hearing back from a company at all (67%); no feedback received (64%); and job that was advertised changing or no longer being available (31%).