Symbol groups were falling over each other in a bid to sign retailers. And following initial contact at the show, hundreds of retailers will be inundated with information as the groups scramble for their business.
With Somerfield launching its Essentials franchise scheme to the trade, it was no surprise to see a constant flow of independent retailers filing onto the stand to see what the multiple could do for them.
Neil Kinnerly, commercial director, new business development, was pleased with the way the show had gone. He said: “Many retailers have approached us who are currently doing about £18,000 a week and can’t make the step up to the next level. We are convinced that our buying power and, in particular, our fresh food offering can potentially bring them up to £25,000.”
Creating the loudest buzz was Select & Save, which enlisted Celebrity Fit Club trainer Harvey Walden to appear at the show and star in a recruitment video for the group that was blasted out from their stand.
Select & Save, along with Nisa-Today’s, Budgens and Premier, all claimed to be delighted with the quality of retailers who had expressed an interest in becoming part of their groups and said the show had given them a lot of good leads to follow up.