Tuesday 29 September at 5pm
Carlsberg has secured the UK rights to Czech beer brand Staropramen. The 5% premium lager, owned and produced by StarBev, joins San Miguel and Tuborg in Carlsberg s roster of world beers .
Carlsberg is reinforcing the Spanish heritage of its San Miguel brand with a packaging revamp and £7m marketing push. The design across the can, bottle and multipack formats will now feature a passage of Spanish writing to capitalise on...
Scottish & Newcastle has plugged the gap in its portfolio left by the departure of San Miguel to Carlsberg UK last October with an exclusive UK deal for the import, marketing and distribution of Singapore-brewed Tiger beer. The deal with...
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