Consumers are being encouraged to look on the lighter side of life with the debut of Fox’s Officially Low Fat brand on TV.
One commercial shows a woman painting her toenails while doing sit-ups to save time, while another has a woman surrounded by plant pots at her desk trying to get in a spot of gardening at work.
The ads, which break on August 27 on terrestrial and satellite channels, emphasise that life is complicated enough without having to worry about the fat content of indulgence products.