The fempro category offers a huge opportunity for retailers to optimise their profits.
P&G recently launched two innovative new products, Alldays Fresh and Tampax Compak Fresh, lightly scented versions of the market-leading panty liners and tampons.
New Alldays Fresh, available in Normal and Large formats, comes in a visually appealing floral design and is now available to retailers. Scented liners are likely to get bought on top of rather than instead of other fempro products and therefore offer a huge opportunity for incremental sales.
New Tampax Compak comes in a new eye-catching funky packaging inspired by the hip Flower Power and Pop Art eras, which are a favourite with trendy female consumers.
P&G is offering three lucky retailers a chance to win three outers of Alldays Fresh and three outers of Tampax Compak. To enter, fill in the coupon on the opposite page.