The Grocer revealed last week that executives from Tangerine had visited the New McCowans plant in Stenhousemuir, Scotland, with a view to making an offer.
Yesterday Tangerine, which has quadrupled its turnover to £160m over the past five years largely by buying classic sweet brands, confirmed that it had bought the Wham and Highland Toffee brands for an undisclosed sum.
“To have secured the Wham and Highland Toffee brands is a significant step for the business. They both retain such a strong appeal for adults and kids alike and have a natural place among our family favourites,” said
Tangerine’s marketing director Alison Lewis.
New McCowans, which manufactured the two brands, fell into administration on 13 September and officially ceased trading on Tuesday last week.