I can't help feeling though, that some of the high street retailers still have a lot to do in driving more shoppers to their sites.
Surprisingly, when I recently searched, none of the big high street names ranked in the top natural listings under some popular Christmas search terms.
Personally, I feel this was a missed opportunity for them to take a greater share of the season's spend.
The point is, there is still time for retailers, whatever their size, to improve their position.
Online campaigns such as pay-per-click can bring very fast results in the last days of shopping.
There's no time to waste and with bumper online spend predicted, I'd urge them to act now.
Most shoppers simply won't have the time to scroll through pages of suppliers to find that last minute gift.