The National Farmers' Union is at a turning point as it prepares to take up the challenge of the Curry report says its new head of marketing. Robin Tapper, who replaces Helen Lo at the NFU, said: "I have joined at a time when the NFU is at a turning point. It's great to be starting at the same time as a complete review gets under way." Tapper said his key goal would be to bring a strong consumer perspective into farming. A key part of that will be working out how to push the little red tractor forward. Tapper will also be working on streamlining collaborative boards in the NFU to improve internal and external communications. Tapper, who previously ran his own consultancy, also spent a decade at Sainsbury: "I've always been in food buying, starting at M&S. I joined Sainsbury in 1989, and apart from five years as head of wine there, I've always been involved in fresh foods and primary agriculture." {{NEWS }}