Strathmore Mineral Water believes it has found a niche in the bottled water market with a flavoured range that it is positioning as the ideal accompaniment to food.
Strathmore Select is a premium offering in glass one-litre bottles (rsp: £1.49) suitable for the dinner table. The company predicted that the brand would go head-to-head with adult soft drinks such as Shloer and Appletiser.
Three sophisticated flavour combinations - white grape & lychee; orange, mandarin & lemongrass; and apple, jasmine & camomile - are rolling out later this month.
Keith McIlwain, Strathmore Mineral Water MD, said there was a strong opportunity for suppliers and retailers to link flavoured water with food rather than just marketing it as solely for