The marketing team at Goodfella’s makes the most of the time they spend together. Much of their dealings are on the phone, as the company is split between Manchester and Ireland, and its creatives are based in London.
Marketing manager Adrian Mooney says: “We have weekly team meetings and make sure that we make every face-to-face conversation count so that we focus on the most important points.”
Mooney joined from haircare company Remington, where he was marketing manager, and has also worked for Tate & Lyle and Homepride.
Senior brand managers are Sarah-Louise Heslop and Fiona O’Keeffe and brand manager is Amber Corns. Heslop joined from Nestlé four years ago, O’Keeffe arrived six months ago from Irish food group Glanbia and Corns joined the team last month from PZ Cussons.
The team is busy working on the launch of the company’s new single-serve pizza range, Solos. The range, which Mooney says is the first restaurant-quality individual pizza, is launched this month.
“We have been working on the product for the past two years when we began looking at the opportunities for an individual pizza,” he says.
Mooney says the team has been busy whittling down the toppings from an original list of 30 ideas to eight and designing two different types of bases.
“The marketing package is worth £5m and is Goodfella’s biggest-ever launch,” adds Mooney. “We are very excited.”
going solos with restaurant-quality PIZZA