Philadelphia with Cadbury has become the latest brand to trial Shopitize’s mobile couponing app offering shoppers cashback deals via their smartphones.

The app allows shoppers to claim up to 80% cashback when they buy featured products from any major supermarket.

“As more brands team with Shopitize to obtain precise data sets and analytics on customer shopping habits, they’ll be able to implement a dynamic mobile marketing strategy based on fact for the first time,” said Shopitize commercial director Graham Halling.

Philadelphia said Shopitize gave it the opportunity to better understand consumers and reward them for sustained loyalty.