Calling all suppliers: are you concerned that your trade promotional spending is out of control? Worried that you have no way of benchmarking your return on investment? Need to quantify how different retailers deliver with in-store activity?
To get the answers, The Grocer is running a second survey in conjunction with Billetts Marketing Sciences to throw light on an area where there are few robust benchmarking tools for managers. The results will be revealed at a topical conference exploring how suppliers can better manage their trade spend. The seminar is being run by The Grocer in London on March 28.
To participate in the survey, complete a form online at www.billettsonlinemedia.com/ promosurvey. Alternatively, you can call David Bridges at Billetts on 020 7321 4000.
For seminar details, call Ana Tomaz on 01293 867612.