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Diageo is reportedly considering a billion-pound bid for Jose Cuervo. The drinks giant, whose stable of spirits includes Smirnoff vodka and Johnny Walker whisky, already holds the UK distribution rights to Jose Cuervo.
Tequila brand Jose Cuervo is replacing its regular Clasico range with Jose Cuervo Especial Silver in a bid to win new drinkers to the category.
Diageo and West Eleven are looking to shake up the RTD category – and tap into the trend for entertaining at home – with bottled cocktails. A bottled Margarita is being rolled out under Diageo’s Jose Cuervo tequila brand, while West Eleven...
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Packaging waste is a potentially serious reputational challenge for the emerging recipe box sector . We asked Hello Fresh, Gousto, Riverford and Abel Cole to set out their policies on the issue. Hello Fresh (Answers supplied by Patrick Drake, co-founder and head chef) ...
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