Kraft is making an entry into hanging bag confectionery with an extension to its Terry’s chocolate brand.
Terry’s Chocotoff is individually wrapped smooth toffees covered in dark chocolate that moves Terry’s into more impulse sharing occasions. The product is designed to take on the likes of wrapped confectionery such as Cadbury Eclairs.
Sarah Petts, channel and communications manager at Kraft Foods, said more Terry’s innovation was planned before the end of the year.
Chocotoff comes in a 250g bag with an rsp of £1.79.