Sir; The news that Food from Britain has begun talks to establish a "recovery plan" for British food exports once the FMD crisis ends is welcome. It's easy to imagine the reaction of overseas consumers to our food, given the graphic tv images. But, from my experience, the great international public has a very short memory. Once this terrible crisis is over, normality, as far as public perceptions are concerned, will soon return. J Simpson Oswestry {{LETTERS }}