December 8, 1990. The Gateway of the future will woo the price-conscious while ducking the discount route, using an ambitions cycle of line promotions. Each fortnight 200 items will get the treatment, with all gondola ends given over to around 30 products singled out for an extra push. The plan, swathed in a new generation turquoise store, was unveiled this week when the first pilot unit was launched at Leven, Fife. The chain had looked into discounting as one option, marketing director Iain Wolsey revealed, but chose instead to highlight prices on the existing structure plus the promotion package. {{COUNTERPOINT }}