April 20, 1991. Frozen food is more popular than ever ­ with 98% of consumers buying products more than once a month according to the Frozen Food Information Service. Its survey Frozen Food Into The 21st Century investigates how the market will look in 2000. Chairman Derek Harris told The Grocer: "The future looks extremely bright with the sector forecast to double in value to £7bn by 2000. This is the first time the industry has investigated consumer perceptions of frozen foods from a generic standpoint, and we are delighted with the huge growth potential." {{COUNTERPOINT }}