Moët Hennessy is living it up with a new poster campaign for Grand Marnier this autumn. Called Live the Grand Life', it is part of a Europe-wide initiative for the liqueur which includes advertising on satellite TV. This is the next stage in the brand's advertising campaign which until now has used the line Spiked with oranges from the French West Indies'. The two month pre-Christmas UK initiative targets 28 to 40-year-old drinkers. Cross track posters will be in key London Underground stations as well as on back lit sites and in taxis. These will be supported by press advertising in The Guardian, Metro and Evening Standard, and sampling in multiple grocers. {{DRINKS }}