CONSUMER's view
Gary Sullivan, 44, production manager, London
The name fails to hold any appeal for me because the war connotations date it.
The bottle is standard and the label is traditional and I don't think it would stand out on shelf. However, because it is new I would pick it up because I usually take time to peruse the shelf and make a selection and I do like to sample different beers.
The beer had a smooth taste, not too malty. There was a mild malty aftertaste on the back of my tongue, which was pleasant.
Unlike some beers, there were no serving suggestions on the bottle so I tried one straight from the cupboard and one which was chilled.
I prefer a bit more bite to my beer, so I would not choose to buy it.
But it does go down easily and could be a good session beer.
Score: 10/25

{{MARKETING - BRANDWATCH }}