THE SUPPLIER The need to aggressively grow sales has prompted Procter & Gamble to realign the organisation away from a regional focus in favour of a global sales approach. It aims to work much more closely with its retail customers in forecasting and promotions, for starters. P&G has about 300 brands sold in 140 countries. However, as John Millen, vice-president, customer business development Europe, told delegates at the Global Retailing Conference in January: "It has taken us too long to get products expanded globally. "Our competitors are getting faster and tougher, and information technology is redefining the speed at which we need to operate to be successful. We had become too slow and bureaucratic. "Our restructuring is designed to double our business by the year 2005, getting us back the kind of annual growth rates in sales that we used to have." {{COVER FEATURE }}